Key Question: How can Harley Davidson improve revenue and expand brand demographic in India in 5 years?

 

Initial Report (Academic): 27-05-2019

• Recommendation: Initiate a Bike Partnership with a Local Firm in India
• Hypothesis:  Expansion Strategy – Partner with company in India for new models – Strategic Partnership or Acquisition
• Analysis & Data: Slide #6 through Slide #19

 

Date of NEWS: 27-10-2020

• Bloomberg Quint: Hero MotoCorp and Harley-Davidson To Ride Together in India
• Times NOW: Harley-Davidson partners with Hero MotoCorp for India operations
• The Hindu: Hero MotoCorp and Harley Davidson to partner for Indian market
• RUSH LANE: Hero and Harley Davidson Partnership Official – Sales, Service, New Launches