Key Question: How can Harley Davidson improve revenue and expand brand demographic in India in 5 years?


Initial Report (Academic): 27-05-2019

  • Recommendation: Initiate a Bike Partnership with a Local Firm in India
  • Hypothesis:  Expansion Strategy – Partner with company in India for new models – Strategic Partnership or Acquisition
  • Analysis & Data: Slide #6 through Slide #19


Date of NEWS: 27-10-2020

  • Bloomberg Quint: Hero MotoCorp and Harley-Davidson To Ride Together in India
  • Times NOW: Harley-Davidson partners with Hero MotoCorp for India operations
  • The Hindu: Hero MotoCorp and Harley Davidson to partner for Indian market
  • RUSH LANE: Hero and Harley Davidson Partnership Official – Sales, Service, New Launches